Founding Hotel & Spa Partners
Reach the UK travellers who are ready to spend more and stay longer.
Greeko is a premium UK travel platform launching Autumn 2026, built to connect higher-spending British travellers with exceptional boutique hotels, resorts and spas across Greece's most distinctive islands and mainland destinations.
Request a partnership conversationA carefully curated collection. A deliberately limited number of partners.
We're not building a directory. We are building a collection — a carefully selected group of exceptional properties that share our belief that Greece deserves to be experienced more deeply, more responsibly and more authentically.
That means we are selective about who we work with. We are looking for boutique hotels, design-led accommodation, and destination resorts and spas that offer something genuinely distinctive: a sense of place, a commitment to their local community and an experience that goes beyond the standard.
If that sounds like your property, we'd very much like to talk.
€335k
Initial marketing investment at launch
Greeko launch plan
£3,200
Average UK premium holiday spend per couple
ABTA 2024
68%
UK travellers prioritising experience over price
Mintel 2024
2026
Official Greeko platform launch beginning a new tourism vision
Greeko
Your ideal guest, already looking
We're building an audience that is exactly right for you.
Greeko is designed from the ground up for the UK premium traveller — typically aged 35–65, household income above £80,000, and actively seeking alternatives to the overcrowded hotspots. They research carefully, book directly where possible, and stay longer than the average tourist. They are not looking for the cheapest option. They are looking for the right one.
Household income
£80,000+
Average trip duration
10–14 nights
Travel style
Boutique, independent, experience-led
Booking behaviour
Research-heavy, direct-booking preferred
Why now
The premium traveller is actively looking beyond Santorini and Mykonos.
Demand for Greece is at record levels — but the most discerning travellers are increasingly frustrated with overcrowded hotspots and generic resort experiences. They're actively searching for something better: lesser-known islands, authentic stays, genuine local culture and properties that feel like a discovery rather than a commodity.
Greeko exists to meet that demand. We promote shoulder-season travel, longer stays and deeper exploration — which means our audience arrives more relaxed, stays longer and spends more with the properties and communities they visit.
For boutique hotels, resorts spas that already offer an exceptional experience, this is a significant commercial opportunity.
Partnership opportunities
Founding Partner status. Limited availability.
We are currently selecting a limited number of Founding Hotel & Spa Partners for 12-month and 24-month partnership opportunities. Founding Partners secure the strongest positioning on the platform and the greatest visibility within their destination or island group.
Premium Listing
Featured placement within your destination, professional editorial write-up, high-quality photography showcase and direct link to your booking page.
Dedicated Editorial
A bespoke destination feature article written by our editorial team, published on the Greeko Journal and promoted across our social channels and email audience.
Campaign Inclusion
Inclusion in targeted UK digital advertising campaigns, seasonal promotions and destination-specific marketing activity across paid social and search.
Social Media Exposure
Featured content across Greeko's Instagram, Facebook, X (Twitter) and LinkedIn channels, reaching an engaged audience of premium UK travellers actively planning their next Greek getaway.
Shoulder-Season Campaigns
Dedicated promotional activity in April–June and September–October, driving bookings during the periods that matter most to independent boutique properties.
Exclusive Island Positioning
We deliberately limit the number of partners per island or destination, ensuring your property is not competing with dozens of similar listings for the same audience.
Greeko Gives Back
A brand your guests will be proud to book through.
Responsible tourism sits at the heart of everything Greeko does. A proportion of our commercial activity directly supports conservation projects, local businesses and community initiatives in the destinations we promote. For your guests, booking through Greeko means their holiday leaves something positive behind — and for your property, association with that purpose strengthens your own positioning with the increasingly conscious premium traveller.
🌊
Protect
Supporting marine conservation and the protection of Greece's extraordinary natural coastlines.
🫶
Support
Directing spend towards local artisans, producers and family-run businesses in the communities we promote.
🏛️
Preserve
Contributing to the preservation of Greece's cultural heritage, archaeological sites and traditional architecture.
🗺️
Disperse
Actively promoting lesser-known destinations to reduce pressure on overtouristed hotspots and spread economic benefit more widely.
Why Greeko is different
We're not a booking engine. We're a brand.
We drive qualified, high-intent UK traffic directly to your property — not to a third-party booking platform.
We promote shoulder-season travel, meaning our audience is actively looking to travel in April, May, June, September and October.
We are selective. A limited number of partners per destination means your property is genuinely featured, not buried in a list of hundreds.
Our editorial approach means your property is presented with context, character and care — not just a star rating and a price.
Our audience is actively seeking alternatives to the obvious. If your property offers something distinctive, they are already looking for you.
Discover Greece differently.
Travel Greece responsibly.
Give back to Greece.
Let's talk about your property.
We are currently in the final stages of selecting our Founding Hotel & Spa Partners ahead of our October 2026 launch. If you believe your property could be an excellent fit for the Greeko collection, we would be delighted to arrange a brief conversation.